Keratinize Hydrating Shampoo

Keratinize Hydrating Shampoo is a deeply hydrating formula designed to cleanse hair fibers and restore water Balance. It is an ideal solution for extremely dry, damaged, and highly porous hair, especially those exposed repeatedly to harsh, alkaline chemical treatments. The inclusion of micro-fragments of hydrolyzed keratin targets weak spots within porous hair fibers, penetrates the pores, and bonds broken filaments, addressing issues of dryness, a rough texture, and dull appearance. A single application of Keratinize Hydrating Shampoo effectively detangles, aligns the fibers, and makes it easier to comb wet or dry hair. The unique formula features gentle surfactants that clean hair without stripping its natural texture, proteins, or lipids. Hydrating ingredients are added based on their ability to retain water. Turbinado brown sugar, honey extract, and tartaric acid help deliver moisture to dry hair and scalp, reducing dryness and a brittle, straw-like feel. This formulation produces a creamy lather with fine bubbles, offering an excellent sensory experience during showering.

Benefits

⟶ Effective Hair & Scalp Cleansing

⟶ Detangles & softens the hair in one single application

⟶ Reduces hair porosity

⟶ Enhances hair strength

⟶Minimizes hair breakage & split ends

⟶ Raises hair’s tactile & sensorial feel

⟶ Makes hair shiny, vibrant & lustrous

Product pH 4.00 - 5.00

Texture: Amber liquid

Size: 350mL

Who Should Use It?

Keratinize Hydrating Shampoo is a concentrated formulation loaded with hair hydrating and softening agents. It is an ideal formulation for medium to high-porosity hair consumers who have damaged, rough, and dry hair, especially with oxidative bleach, permanent colors, perms, and alkaline straighteners. 

Type of Hair: 

Any texture type, Chemically Processed, Damaged & Medium-to-High Porosity

How to Use It?

Apply a generous amount of shampoo to wet hair and gently massage to generate creamy lather. After 3-5 minutes, rinse off the shampoo and repeat the procedure if necessary.  

Why do you need Keratinize Hydrating Shampoo?

Hair faces numerous insults every day, leading to significant damage to its natural texture, volume, body, and shine. Physical abrasion during combing and brushing erodes the vital cuticle layer from the hair shaft. Chemical treatments such as oxidative bleaching, permanent coloring, alkaline straightening, and thioglycolate perms harm the hair structure. Hair loses its lipids and proteins, making it fragile, highly porous, and lacking in body, volume, and texture. It becomes more susceptible to breakage and develops split ends.

Repeated thermal styling and exposure to UV radiation also wear down cuticles and diminish the hair’s natural color and shine. A specially formulated shampoo is needed to restore the hair’s original mechanical strength, shine, and tactile qualities. Keratinize Hydrating Shampoo is an effective solution for these hair issues.

Keratinize Hydrating Shampoo is specifically designed for damaged and mechanically weakened hair. Its regular use prevents breakage, replenishes natural proteins, and reduces porosity. It penetrates the cuticle layers, targeting the cortex and reinforcing the microfilaments within the hair structure. This enhances overall health, body, and volume, while adding a lustrous appearance.

The formulation contains no harsh chemicals such as parabens, formaldehyde donors, or sulfates. The product is safe for the scalp and has been thoroughly tested in labs and salons.

Composition:

Water, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Coco Glucoside, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Glycerin, Turbinado Brown Sugar, Tartaric acid, Mel (Honey) Extract, Indian Gooseberry (Amla, Emblica officinalis) Extract, Fenugreek Seed (Mithi dana/Trigonella Foenum-Graecum) Seed Extract, Polyquaternium-10, PEG 40-hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Sodium Benzoate, Potassium Sorbate, Fragrance, Caprylyl Glycol, Citral, Limonene, Linalool, Geraniol, EDTA Disodium.