The Keratinize means “adding keratin to your hair” the main idea is taking care of the hair keratin, preserving its structure, integrity, and making up for any damage during everyday grooming & harsh chemical treatments. It targets to make up for the protein loss with the objective to restore hair’s natural body, texture, shine, and volume.

At Keratinize, we specialize in advanced hair care solutions to help you achieve healthy hair. The Keratinize products are developed with a strong understanding of the hair’s structure, morphology, and its chemical & physical properties. The main focus has been to address major hair concerns such as damage, dryness, porosity & frizz.

Our R&D team is led by Dr Kazim Raza, who holds years of experience in formulating hair care products. Born in Faisalabad to a Syed family, he completed his master’s in chemistry from the University of Agriculture, Faisalabad, and later moved to Brazil to start his career in the cosmetic industry. Pursuing his higher education, he obtained his master’s by research from The University of Leeds, UK, and his PhD in Chemistry from The University of York, UK. He has been working hard to explore new technologies to develop novel formulas to address the urgent needs of hair care consumers.

The Keratinize promises high efficacy and result-oriented formulations specifically formulated for the Pakistani type of hair. We promise to have safe, effective, and sustainable hair care products for everyone.

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